COCA-COLA SUSTAINABLE PRODUCT

Live positively: a global campaign for optimism and inspiration 

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CHALLENGE

Focus on Sustainability

Live Positively; The Coca-Cola Company’s sustainability framework is a commitment to making a positive difference to the world.

Coca-Cola asked us to strengthen their positioning as a brand focused on sustainability.

SOLUTION

Include the 03 pillars

Focused on the three pillars of sustainability: social, economic and environmental – we created a package including a t-shirt with reused plastic coke bottles and hired low income communities to work on the project.

RESULTS

Community's engagement

In a sustainability conference, we gifted this item to the press and other influential people who attended. We showed, with actions, that Coca-Cola is recycling and taking responsibility for its impact on the world.

SCOPE

Product Design
Sustainable Design


Live positively gift: t-shirt package


Images Publishing invited us to publish the project in the book, "Eco Packaging now".

The book was published all over the world, in Mandarin and English. It proved to be an amazing way to support sustainable projects and contemporary designers. There are incredible initiatives that are finding unique and multi-functional ways to go sustainable, check it out! 

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Group Rio Media created memorable work, the project is impacting thousands of communities globally!
— Karina Sutherland, Coca-Cola Brazil
 

PORTFOLIO