AT&T SEARCH EXPERIENCE

It's easier, effortless, effective and engaging for all AT&T consumers  

 
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CHALLENGE

Grow User Engagement

Create a seamless and effortless user experience across all channels and devices.

SOLUTION

An intuitive experience

Develop a new responsive Search experience, one that is all about EEEEs – meaning it’s Easier, Effortless, Effective and Engaging for all AT&T consumers.

RESULTS

Cost reduction

Increase in digital adoption and customer satisfaction for both wireless and Entertainment Group customers. The new code reduced the cost of future enhancements, and allows AT&T to more effectively improve this tool.

SCOPE

Web Design (UX, UI)


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Filters

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GROUPINGS

Categories and/or results can be prioritized by keywords, with the top three results highlighted for faster scanning, and with more results available with only one click.

IMPROVED ACCESS TO CONTENT

Includes a “carousel” feature for device shopping, and autosuggest / autocompletion of search terms and categories to help users form effective queries.

SHOPPING ENHANCEMENTS

Product and price details are now easier to find and read, and the helpful “star ratings” are now available. Plus, users can compare top products without navigating away from the search results.

 
 

RESPONSIVE WEB DESIGN (RWD)

The page incorporates RWD to simplify the experience and to provide faster access to the most highly relevant results

 
 
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Promotional Banners and Carousel 

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RESULTS

EEEEs – meaning it’s Easier, Effortless, Effective and Engaging for all AT&T customers.

Reduced cost for future improvements.


 
Flavia is a team player that leaves no pixel out of place. She’s worked on large-scale projects at AT&T with design precision. Her ability to bring designs to life with wireframes and front-end coding with HTML/CSS are icing on the cake.
— natasha taplin, AT&T Digital Product Leader and Manager
 

PORTFOLIO