Grow User Engagement
Create a seamless and effortless user experience across all channels and devices.
An intuitive experience
Develop a new responsive Search experience, one that is all about EEEEs – meaning it’s Easier, Effortless, Effective and Engaging for all AT&T consumers.
Increase in digital adoption and customer satisfaction for both wireless and Entertainment Group customers. The new code reduced the cost of future enhancements, and allows AT&T to more effectively improve this tool.
Web Design (UX, UI)
Categories and/or results can be prioritized by keywords, with the top three results highlighted for faster scanning, and with more results available with only one click.
IMPROVED ACCESS TO CONTENT
Includes a “carousel” feature for device shopping, and autosuggest / autocompletion of search terms and categories to help users form effective queries.
Product and price details are now easier to find and read, and the helpful “star ratings” are now available. Plus, users can compare top products without navigating away from the search results.
RESPONSIVE WEB DESIGN (RWD)
The page incorporates RWD to simplify the experience and to provide faster access to the most highly relevant results
Promotional Banners and Carousel
EEEEs – meaning it’s Easier, Effortless, Effective and Engaging for all AT&T customers.
Reduced cost for future improvements.