Get people to read
Create an appealing digital and print book of the Known Knowns for AT&T. Known Knowns are research-based summaries of the thoughts and needs of AT&T customers.
Make it awesome
The cover concept “Have the Company quickly in your hands" has fonts and pictures overlapping each other representing the layers of knowledge. The book helps readers to go deeper into the AT&T customers minds
As a result the company extended the program for another year and created a wiki page for it. The leadership is very enthusiastic about it since now they have a modern and easy system to compile and access the information globally.
Before and After
The leadership is very enthusiastic about having a modern system to access the user's information all around the globe.