Increase Holiday sales
Increase sales in a competitive industry. We were competing with physical stores like Barnes & Noble at the worst time of the year. The strategy strived for a streamline experience, set up a winter ambiance, and create a cozy, "bookstore" feeling.
Winter ambiance with motion
Create a style guide to have consistency cross site, and attract non-readers. The creative illustrations and cinemagraphs invite the non-readers while entertaining the book-lovers. Both snow and blue colors were used to provide the cozy feeling while highlighting books of the month.
More than 10% increase in sales
CTR was up over 15%, immediately demonstrating the success the style guide produced. The project generated the lucrative competition desired, increasing overall sales by more than 10% during the Holiday Season.
Web design (UX, UI)
ELEVATE THE PAGE
Create a style guide
Winter ambience and Cozy look
GREAT SHOPPING EXPERIENCE
Create the ambiance of a physical store
Use of Cinemagraphs (motion)
Mood Board for Winter Wonderland
Create a similar feeling of being in a books physical store while providing a cozy winter ambiance.
The cutting-edge solution invited non-readers to come in and entertained the book-lovers at the same time.