AMAZON WINTER STYLE GUIDES

A modern and celebrative system featured in over 57k of Amazon’s graphics all over the globe 

 
 
Winter_Abertura_foto_02.jpg
 
 
 

CHALLENGE

Adapt the Holiday Style Guide

After winning the worldwide Holiday Style Guides competition, the next challenge was to adapt and create the Winter Style Guides.
PS: Please check the Amazon Holiday Style Guides Project.

SOLUTION

Let nature inspire us

Using the colors and shapes of winter, we created a new and unique look and feel.

RESULTS

Over 57k graphics globally

The Style Guides are imperative to production, they create a system for all categories to increase sales. 200 designers all around the world adhered to the style guides to promote products for Amazon. 

SCOPE

Branding
Interface & Icon Design


Brand book

 

Typographic Examples

Winter_typo.jpg

Graphics

BILLBOARD - 15000 X 360 PX

BILLBOARD - 15000 X 360 PX

BILLBOARD 1500 X 360 PX

BILLBOARD 1500 X 360 PX


Live Content

BILLBOARD - 1500 X 360 PX
Winter_Laptop.jpg

 
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Flavia is a great professional with an excellent background, always thinking in ways to improve what she is delivering. Definitely she is one of the most complete designers that I have worked with.
— fernanda grumach, sr product manager at amazon
 

PORTFOLIO