Elevate the Digital storefront
Use up-to-date widgets to achieve a high-end, responsive design, emphasizing sponsored slots and sales increase.
An outstanding experience
The new branding strategy tells an aspirational story and uses bigger video placements. Focusing on the users, we constantly tested, reviewed the metrics and enhanced the page.
Over 25% increase in traffic
With only the redesign of the page and no extra effort, the page increased user traffic over 25%. Also, high-end brands like Cuisinart and KitchenAid started to sponsor the page.
Photography Art Direction
Web design (UX, UI)
Before and after
ELEVATE THE PAGE
Tell an aspirational story
Color scheme, typography
Healthy and fresh look
BETTER BROWSE EXPERIENCE
Use up-to-date components (widgets)
Large placements for videos
Create 05 sponsors placements
From beginners to professional cooks, the page sells the highest quality kitchen products. It encourages social gathering and well-being through advice, support and inspiration.
Main concepts: love, fresh, healthy, natural aspects - solar light and flowers, along with human elements - handwriting and breadcrumbs. A well-being and healthy lifestyle that tells an inspirational story. We help Amazon share their love for cooking in a way that’s warm, humble, and kind.
After testing phase 01, we added section headers and increased padding to provide a better separation between promotional and editorial content.
The new Amazon widgets provide an easy scrolling and seamless experience.
We included large placements to emphasize the sponsored products and how-to videos.
Since studies show that users who watch product videos spend over $12.00 more, we included some large placements for videos throughout the page.
The page is inspiring, empowering and approachable. Amazon wants to feel like an old friend who’s sharing advice in the kitchen with their customers.
Full page mock-ups
High-end brands like Cuisinart and KitchenAid started to sponsor the page.
More than 25% increase in traffic, over 10% increase in sales.