AMAZON HOLIDAY STYLE GUIDES
Win the Competition
Amazon develops Holiday and Winter style guides annually to have worldwide consistency and increase sales. These are the main style guides of the year and there's an annual global competition to create it.
The inspiration behind the holidays
Families cooking together, eloquent gestures and the cozy atmosphere inspired this innovative concept. The color palete represents the love around relationships, the decorative items express celebrations, and organic lines embody a warm home. The style guides represent the holidays' genuine actions, joy and kindness.
Over 57k graphics globally
After review by multiple leadership teams locally and internationally, our concept was chosen and we had the opportunity to create the 2015 Holiday and Winter Style Guides. They're imperative to production, since it creates a system for all the categories to increase sales. 200 designers all around the world adhered to the style guides to promote Amazon.
Photography Art Direction
Interface & Icon Design
Main concepts: organic lines, handwriting, spontaneous, homemade, eloquent, lovely moments, family, natural. Love in the family.
Decorative and festive items remind customers that it's time to shop.
The organic lines express the homemade feeling and the eloquent gestures.
JOYFUL, FAMILY MOMENTS
Use of colors and gradients emphasize the happiness of being around family.
"This is Amazon's most important style guide all over the globe. Flavia and her team did an amazing job!"
HAFIZ HUDA - AMAZON CREATIVE DIRECTOR
Holiday toy list page
Computer and electronics photoshoot
"The leadership is extremely thrilled by these style guides. This is the 1st time I've seen an outstanding iconography at Amazon."
CAT REALCE - AMAZON CREATIVE DIRECTOR
All the categories plus 200 designers around the world adhered to the style guides.
57,000 graphics used these style guides in Q4 of 2015.